It is time to change from Generic to Genetic

Personalised Nutrition, Exercise & Lifestyle Recommendations With World Leading Technology & Education Based On Epigenetics .



“Each of us is unique, there is not a single person on the planet that is the same. We all eat, move, think, play, work, live and love differently. When we can understand how unique we are and what is right for us then we can move towards our intended space and place of health and happiness.“ 
– Matt Rieman, Founder of ph360

Does it Feels Like It’s Time to Make a Change in Your Life, But Can’t Seem to Find a Way?
What if we give you the Keys for your best Life, would you use it ?

One size does not fit all !
Your unique body will need a special formula to achieve true health and vitality. There is no such thing as a healthy food but rather what is nutritious for your body type, healthy exercice but rather what is the right movement at the right timing , for your body type, the right mindset,.  Discover your essential top foods, ecercises, environement and more using  the world’s most advanced Epigenetics platform.

This system will help you understand what foods are best for your body right now, because your nutritional needs change constantly depending on seasons and what is happening in your body.

By using 15 different bodies of science, including genetics and Epigenetics, you are able to KNOW the foods, exercise, social, work, mindset and environmental considerations that put your body in its best health..

Developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, I  use a powerful epigenetics analysis platform informed by 100% evidence-based medical research.

The platform uses over 500 algorithms and 10,000 data points, per user, to analyse body measurement and lifestyle stress data. This data is then used to calculate your current state of health and corresponding health advice. It gives a Personal Health Profile by measuring your genes, how they are currently behaving, and guidance on what to do to put your genes in their optimal state.

The future of health and wellness lies in harnessing the power of technology, medical science, and research to deliver customised, low-cost, lifestyle recommendations and preventative health interventions that can be easily implemented at work and at home.

Your Genes are inherited and can’t be controlled , but you can change how your genes are expressed, 

Your genes are inherited and can’t be controlled, but you can change how your genes are expressed. With our personalised health coaching it is possible to control which Genes are switched on or off in reaction to your environment. Would you love to be able to turn your good genes back on for maximal health?

Epigenetics are the external influences such as when and what you eat, how and when you exercise, the place you live and even how you interact with others that can turn your good genes on or off.

95% of your current health is dictated by what your environment does to your genes not your genes themselves. So your genes cannot be changed but your Epigenetics can.


Ph360 pulls data from many sciences and technologies, integrating ancient wisdom and cutting edge discoveries.

Below is a broad overview of some of the sciences incorporated 

It is a 100% evidence-based scientific research including the following sciences:


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Your immune system works to recognize and identify an infection or injury in the body. This causes an immune response, with the goal of restoring normal function.
A moderate amount of stress can help us perform better in challenging situations,but too much or prolonged stress can lead to physical problems. This can include lower immunity levels, digestive and intestinal difficulties, e.g. irritable bowel syndrome or mental health problems such as depression.It is important to manage your stress and keep it at a healthy level to prevent long-term damage to your body and mind.


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“Chrono” refers to time and “biology” refers to the study of life. Chronobiology thus denotes a lifestyle according to specific changes in time, like the day/night cycle, which are innate to your body. Human beings have 2 types of internal clocks that set the preferred pace for our biological rhythms. These clocks subconsciously tell you when to eat, sleep, regulate temperature, produce hormones, and even move your body.

The first internal timekeeper, known as the Central clock, is related to the light/dark cycle. Through the activity in your suprachiasmatic nucleus found in your hypothalamus, your body aligns with the earth’s rotation around the sun to stay on a regular 24-hour cycle.

The second timekeeper, the Peripheral Clocks, are found in each of the tissues within your body, e.g. digestive organs, pancreas, muscles, adrenals, kidneys, etc.
Ideally, these timekeepers prefer your tissues to operate in a certain way at a certain time. For example, your digestive organs may work best resting at a certain time of day or night. When your lifestyle does not allow your tissues to function as they prefer, you Peripheral Clocks try to adapt, however this adaptation can be a stressor to the optimal function of your tissues, organs and systems, creating a phenomenon called dyssynchrony.

Chronobiological dyssynchrony, commonly researched with shift workers, has been related to significantly higher levels of metabolic syndrome, cancer, heart disease and premature death.

Research shows that the Central and Peripheral Clocks within individuals differ so it is important for each individual to understand the time that is best for them to eat, sleep and move in order to find the greatest synchrony with their system.


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Phenotypology is the study of the exterior display of your genetic expression. Your genes, when influenced by epigenetic factors, express and create your body as it is today. Your body on the outside is a direct reflection of the way your genes are expressed. This is what we call your phenotype: the physical representation of your gene expression.

At any given point in time your lifestyle, environment, food and activity all influence your phenotype and give a clear indication of how your genes are expressed. An individual’s physical traits and characteristics offer deep insight into the health or dysfunction of the body. Body shape, height, and weight, waist and hip can be reliable indicators of certain metabolic tendencies and propensity for developing various illnesses; signs in your body, such as cracked lips, can be related to vitamin B1 deficiency; the length of your index ring finger is related to sex hormone dominance.

Understanding the associated deficiencies or dysfunctions for these physical signs provides valuable information in evaluating your current state of health.

Molecular Biology

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Molecular biology is the study of the molecular underpinnings of replication, transcription, translation and cell function. It is a branch of science that investigates biological activity at the molecular level, particularly the interactions between various systems of a cell and the structure, function and regulation of proteins and nucleic acids essential to life. It overlaps with biochemistry and genetics with particular focus on DNA, RNA and protein biosynthesis.

In more recent years, there has been a strong shift in interest from DNA to RNA, whose functions range from serving as a temporary working copy of DNA to actual structural and enzymatic functions, as well as it being a functional and structural part of the translation apparatus – the coding, decoding, regulating and expression of genes. Epigenetic changes represent an active field of study within molecular biology.


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Ayurveda, or Ayurvedic Medicine, is a Sanskrit word for life-knowledge. Literally defined, it is the compilation of the word “ayur” meaning “life” and “veda”, meaning “to know through experience”. In Ayurveda, the most important factor in determining pathology is how healthy and able a person is of defending themselves from any internal or external pathogens. Over thousands of years and countless experiments, Ayurveda grew to decide that most of the weaknesses in the body are caused by toxicity. Thus, the parameter used to determine the health of the body is how pure or clean the system is. The study of toxicity and how to make the body pure was one of the key components of Ayurveda – referring not only to the body, but to both body and mind. The belief in Ayurveda was that achieving a pure mind was very important to achieving a state of internal and external coherence. In recent times, elements of Ayurveda have been validated in a modern setting, while the study of what is called Ayurgenomics is now confirming these ancient principles.


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Embryology refers to the developmental biology that takes place throughout the full life spectrum – from “pre-womb to tomb”. It offers specific insight into the physiological development of the human body, and the links between various organs, systems and functions. Though there are many epigenetic factors that influence human development, by understanding your specific physiology, we can better understand the extent to which your phenotype can be influenced and which epigenetic factors may be most impactful. It is currently known that the environment around the embryo in utero is highly influential of growth and development outcomes that last into adult body function and behavior.


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Endocrinology is the study of the physiology and pathology of endocrine glands. Endocrine glands produce hormones that sustain metabolism, control sexual secondary characteristics, regulate temperature, influence behavior, personality, and mood, and have many other physiological functions. Of all organs in the body, the endocrine glands are among the most important in influencing body shape, tissue quality, mood and behavior.

It is important to note that there is a natural variation between individuals when it comes to basal or active levels of different hormones. This variance makes a significant difference to many aspects of human development and function and is commonly observed between the sexes and with ageing but it also a common occurrence in people of the same age and gender. Certain hormones will promote greater height, others are associated with the predisposition for angry or nurturing personalities, while others will dramatically change the ability to absorb and utilize nutrients or to dictate the response to exercise.

Understanding hormone balance and dominance is essential to understand the pathophysiology of a condition and your current state of health and, in addition, how that may alter the management of that condition compared to another individual with the same diagnosis but differing hormone levels.


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Semeiotics studies signs and symptoms of the human body to correctly identify, collate and interpret, through diagnostics, the origin of simple or complex diseases. It can also identify the patterns of individual normality of heart rate, cholesterol, and perspiration for example, and therefore recognize patterns that may be pathologic for that individual. For example, low heart rate could indicate bradycardia in one patient and normal heart function in another. Semeiotics can offer great insight into deficiencies or dysfunctions in man

Lifestyle Medicine

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Lifestyle Medicine studies the best methods to create the optimal environment for the body to live and thrive. Its aim is to return the body to homeostasis by altering the lifestyle and environmental factors that influence gene expression. Nutrigenomics and exposomics are two of a number of sciences that form Lifestyle Medicine. Nutrigenomics concerns how nutrients affect the expression of our genes.

We know that certain diets can trigger genes of inflammation, while others can reduce inflammation, optimize methylation and glycation, and improve overall bodily function. The emerging science of exposomics is delving deeply into the subject of how the environment and the partial introduction of it into our body in the form of food, air, and water can influence cells and biological pathways to health or disease. An individual’s exposure is considered to begin before birth and includes variable exposures from the physical environment and workplace over their lifetime. The fact that only about 1-5% of disease is accounted for by genetics and the rest by lifestyle and environment, coupled with evidence that in utero and early childhood lifestyle and environmental exposures influence risk for disease later in life substantiate Lifestyle Medicine as a significant field in present and future medicine.

Traditional Chinese Medicine

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Traditional Chinese Medicine (TCM) refers to a broad range of medical practices developed in China over a span of more than 2000 years and include herbal medicine, acupuncture, tui-na, qi-gong and dietary therapy. TCM is an ancient way of conceptualizing and applying medical concepts in a way which maintains their association to life and its manifestation. More than any other system, TCM is devoted to quantifying not only the environment and its features but also how the body responds to the environment. TCM focuses on harmony between being and environment, including the seed of a plant and its soil, the rain, water quality, drainage quality, nourishment contained in the mineral content of the soil, passages of air in the soil, amount of available air, etc. In Chinese medicine, elements of the body and environment are considered to be united and hence always influencing one another. Similar to Ayurveda, ancient practices used in TCM have been confirmed using modern research and assessment methods.


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Anthropometry, literally translated as “measurement of the human body”, was born as an independent science in the mid-1800s and is still used regularly in current health and medical practice. Commonly known anthropometric measurements include waist, hip, height and weight, leading to calculations of body composition such as BMI. These measurements and calculations assess the phenotype to determine risk of particular diseases and the function of certain metabolic processes. Furthermore, there are a large number of anthropometric markers that assess internal function of the body with validity, yet are not commonly used in routine practice. These include, among others, the measurements of the wrist, neck, hand length, ankle and foot. The size and shape of specific parts of the body give insight into development, genetics and current function.

With today’s advancement in biometric testing (bloods, saliva, genetics etc) we are able to observe strong correlations between anthropometric measurements and:

predisposition of disease risk
hormonal balance/dominance, and;
genetic traits.
When these anthropometric measures and the ratios between them are analyzed as a whole, we are able to understand the body in terms of systems biology (the science that studies how all the systems are linked). This information tells us about the stability of your body and the dynamic elements of your health.


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Any organism requires a specific environment to survive and to thrive. Geomedicine focuses on the influence of geographic location and environment on individual health and wellness. This is evident in how the environment affects the skin color of a population over many generations. In this case, the sun, or lack thereof, acts as a master control for genes, producing more dark skin pigment when living at locations with more sun exposure and less skin pigment when living at locations with less sun exposure. Your location in the world, the seasons and even the local temperature all play a very important role in health.


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Neuropsychology is the study of how the brain influences your cognitive functions and behaviors. The connection between the brain and behavior was well documented by Hippocrates, the father of modern medicine, who viewed the brain as the compass or the main directional system for the body.

Today we have the ability to measure the activity of specific areas of the brain and relate this activity to various cognitive functions and behaviors. Some of this is determined by the dominant hormones, the differing predominance in use of the functional areas of the brain as measured by EEG, and neurotransmitters in the brain’s chemistry. Risk taking behavior, optimism and pessimism are all able to be predicted from the increased EEG activity in certain areas of the brain. In addition, when cognitive activity is measured by MRI, correlations between the brain activity associated with vegetarian eating and a more nurturing affect can be seen. These and the many other findings looking at functional brain assessments allow us to understand personality traits, and how personality state can change for different people.

Ancestry & Genetic Lineage

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Genetic lineage is a significant determinant of the ideal environment and lifestyle, and subsequent defense systems, for your health. For example, an individual with a genetic history from England who is currently living in Australia will be more prone to sunburn and diseases common to a hot environment. As we learn more about dominant and recessive genes, morphisms and evolution of genetic material over time, and predispositions that exist according to genotype and environment, we further grasp the notion that your genetic code is simply a blueprint but does not in and of itself determine your future.


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Emerging sciences such as nutrigenomics, and exposomics are delving deeply in the subject of how the environment and the partial introduction of it in our body in the form of food, air, water can influence cells to activate definite functions. It is obvious that certain diet types trigger inflammation genes, and others switch them on. Investigation on which molecules trigger deeper processes such as regeneration, growth, apoptosis are also investigated. Oxidation is part of the equation of disease therefore all the practices and diet types that integrate the notion of antioxidant therapy are in fact anti-aging medicines. The process of glycation is another interesting topic that requires direct reference especially when revisiting our modern diet types rich in glucose derivatives and poor in fibers
science of epigenetic

There are  three major body type classifications:

  • Mesomorph
  • Ectomorph
  • Endomorph

 These classifications gain their names from the germ layers that begin developing in an embryo around day 12 of conception. This development is affected by epigenetic factors, including hormone levels, and our body type is based on the most dominant germ layer during our development.

there are also combinations of the major body types. The list below lists the extended body types, and also provides the asssociated ph360 “healthtype” name. The “healthtype” name derives from characteristics associated with that particular body type.

 Mesomorph                                         →  Activator

Mesomorph and Endomorph               →  Connector

Endomorph                                          →  Guardian

Endomorph and Ectomorph                →  Diplomat

Ectomorph                                           →  Sensor

Ectomorph and Mesomorph                →  Crusader

 One Size Does Not Fit All

Generic “one-size-fits-all” eating plans, exercices,motivation, environnement  are about as inspiring as “one-size-fits-all” clothing. It’s functional, but is it beautiful and just the right fit ? Your body is worthy of much more personalized attention and flattering approaches to celebrating and complimenting those curves. You deserve more customized options than generic fad-diets, templated eating plans,  ill-informed menu builders boring gym exercices, counter productive timing and overcrowded evironnement  

We are here to support you in embodying beauty from the inside-out, by understanding your current body from the outside-in.

Imagine breaking the cycle of feeling unmotivated and frustrated with your health, to have the results you’ve always wanted and deserve….

Imagine starting each day knowing your bodies unique needs: your best foods, exercise, interactions, talents, physical environment and motivation…

Imagine having access to a ph360 health professional (me!) that understands your results and can turn your best intentions into your best results yet in a sustainable way…

Imagine being able to redefine your success to look good, feel great and love life…

Imagine it was all possible without painful efforts and depriving yourself of all the good things….



If you want to put your genes in their optimal state, you will seek to implement the health advice given from the ph360 platform and from accountability of having a coach.
What you have to focus on is that the platform has measured your genes, how they are currently behaving and then it is going to prompt you with guidance on what to do moving forward so that you know the best foods, exercise, social, work, mindset and environmental considerations that actually put your body in its best health, no more guesswork!

Personalised Health & Wellbeing Profiling Unique to Your Genetic Make-Up!



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